Industry ®
Medical
Scope of work
Growth Plan
Adult children researching senior care face emotional decisions and high stakes. They search for specific care types (memory care, assisted living, skilled nursing), read reviews obsessively, and need proof of quality care and trustworthiness. The facility competed against established competitors and needed to build credibility while capturing high-intent search traffic.
We built a comprehensive trust and lead generation system. We created premium video content featuring resident testimonials, facility tours, activity highlights, and caregiver profiles to humanize the facility. We optimized SEO for high-intent keywords (memory care near me, assisted living [city], senior care options, Alzheimer's care). We ran Google Ads targeting adult children searching for senior care solutions. We deployed Meta Ads targeting adult children (45-65) with family-focused messaging and testimonials. We built direct mail campaigns targeting affluent neighborhoods with high concentrations of seniors. We established community partnerships (senior centers, healthcare providers, hospice organizations) and sponsored local events to build credibility. We set up lead capture forms optimized for family inquiries, installed tracking to measure which channels drive tours and admissions, and built a CRM system to nurture leads through the family decision-making process.
$0+
$0+
Revenue generated
10%
10%
Return on Investment
How we positioned a senior care facility as the trusted choice and generated qualified family inquiries through multi-channel strategy.
The facility competed against multiple senior living options and needed to reach adult children (ages 45-65) researching care for aging parents. We built a trust-focused strategy combining Google Ads for high-intent search, Meta Ads for family targeting, community engagement to build local credibility, direct mail to affluent neighborhoods, and premium video content showcasing resident life and care quality.
Trust & Admission Growth
Consistent flow of qualified family inquiries from high-intent search. Increased tour bookings and admissions through trust-building video content. Strong community presence and local credibility. Clear measurement of inquiry source and conversion to admission.
Trust-focused multi-channel strategy combined with community engagement transformed family concerns into confident admissions and long-term resident relationships.
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