We built a comprehensive lead generation and conversion system. We created premium video content showcasing before/after projects and customer testimonials. We targeted homeowners using multiple signals: age of home (older homes more likely to need roofing), property value (higher-value homes = higher-value jobs), and search behavior (people actively searching for roofing). We deployed across Google Ads (search intent capture), Meta Ads (awareness and retargeting), billboards (brand awareness), direct mail (targeted neighborhoods), and yard signs (social proof). We set up lead capture forms optimized for conversion, installed tracking pixels to measure performance, and built a CRM system to manage inquiries, follow-up, and conversion.