Industry ®
Cleaning
Scope of work
Growth Plan
The luxury cleaning business needed creative and strategy that communicated premium positioning to the right audience. They needed to reach affluent homeowners ($250k+ household income) and B2B clients (property managers, real estate firms, commercial properties) who valued premium service—without wasting budget on unqualified impressions.
We developed premium creative concepts and produced broadcast-quality commercials. We built brand messaging around luxury and attention to detail. We deployed a multi-targeting strategy: CRM first-party data to reach existing contacts and lookalike audiences, B2B targeting for property managers and commercial clients, and programmatic display using demographic and income-based targeting to reach $250k+ household income homeowners across Google Ads, Meta Ads, and programmatic—each optimized for device type and audience behavior. Every dollar was spent reaching qualified prospects, eliminating wasted impressions.
$0+
$0+
Revenue generated
10%
10%
Return on Investment
How we positioned a cleaning service as premium and reached high-income homeowners and B2B clients with precision targeting.
The business offered premium service but competed against generic cleaning companies. We produced high-end creative, developed premium messaging, and built a programmatic strategy targeting high-income households ($250k+) and B2B clients through CRM first-party data and programmatic targeting across all devices—eliminating wasted impressions and maximizing qualified bookings.
Premium Market Dominance
Strong ad recall and brand recognition after limited exposure. Stronger reach and frequency. Premium positioning that matched their service level. Increased qualified bookings from high-income homeowners and B2B clients. Eliminated wasted impressions through precise first-party and programmatic targeting.
Premium creative combined with precision targeting and CRM strategy delivered qualified bookings across both residential and B2B segments.
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